Trademark portfolio monitoring

Proper protection of a trademark portfolio doesn’t end with registration approval — it requires specialized monitoring to ensure all legal deadlines are met and measures can be taken against conflicting third-party marks.

Sólida Marcas Propriedade Intelectual offers specialized and technical management of trademark portfolios, monitoring both applicable deadlines and the presence of conflicting marks, and analyzing appropriate administrative or extrajudicial actions.

Our service includes:

Deadline monitoring

Notifications on trademark renewal deadlines.

Technical analysis

Assessment of the potential need for new trademark applications to expand protection.

Conflict verification

Technical analysis of potential trademark infringements, with suggested administrative, judicial, or extrajudicial actions.

Why continuous brand portfolio monitoring is important?

Continuous monitoring of the brand portfolio is essential to protect valuable intangible assets, ensure market exclusivity, and prevent legal disputes. By tracking the status of registered trademarks, potential infringements, and renewal deadlines, companies safeguard their identity and strengthen their competitive position. Moreover, this diligence helps identify expansion opportunities, refine branding strategies, and mitigate risks related to unauthorized use by third parties.

Benefits of monitoring your trademark portfolio with Sólida Marcas

More assertive brand protection

Ensures broader protection beyond the initial registration.

Deadline management

Keeps renewal deadlines and potential opposition measures on track, avoiding losses.

Updated protection

Aligns trademark protection with new product development or branding changes.

Opportunity identification

Reveals new markets, classes, or geographic areas for expansion and innovation.

Contact Solida Marcas Intellectual Property and protect your company's assets safely and efficiently.